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Campaigns [Video]

Amanda Cross
Updated

Campaigns control every aspect of any call routed through the platform.

From inside a Campaign, you can install Call Tracking Tags, configure Payout Settings, manage your call routing and set up URL parameters and campaign pixels.

Campaigns List Screen

You navigate to the Campaigns screen by clicking Campaigns in the left navigation bar. A screen appears with a list of campaigns in your account. You can click the name of a campaign to open it.

You can also perform other operations on Campaigns from the list screen.

Click the icons in the Actions column to:

  • Edit Campaign
  • Duplicate Campaign
  • Copy Campaign ID
  • View Reports
  • Pause Campaign
  • Delete Campaign
  • View Activity

Campaigns Detail Screen

When you open a Campaign, tabs appear at the top of the screen:

  • Campaign Settings: Use this tab to configure the campaign.
  • Real Time Bidding: Use this tab to enable Real Time Bidding. Once you toggle on the switch, the fields to configure RTB appear.
  • Offer: Use this tab to set up an Offer to present the Campaign to your publishers.
  • Performance Summary: Use this tab to see how the Campaign has performed over the last week. If the Campaign uses RTB, you can scroll down to the Real-Time Bidding section of the screen to export bids, see an RTB breakdown by publisher, and an RTB Rejection breakdown from this tab.

Note: The data in the Performance Summary graph and table on this tab is the same as the data in the Performance Summary graph and table on the Dashboard. The difference is that, whereas the Dashboard shows the data for your entire account, this tab shows the data specific to the Campaign.

Campaign Settings Tab

The Campaign Settings tab is where you configure the primary settings for the Campaign. This tab contains several sections, described below.

General Info

The Campaign's basic settings including Campaign Name, Campaign ID, Tracking ID, and Number Format. Other fields offer settings for managing duplicate calls and call recordings. In this section you can enable Revenue Recovery, require Stir/Shaken Attestation, and add a Predictive Routing configuration.

TCPA Shield

Use the controls in this section to enable TCPA Shield, a tool to protect you from professional litigators. This feature incurs a per-scrub fee.

Spam Filter

Use the controls in this section to configure how many seconds must pass between calls from the same Caller ID. By default, the Campaign configuration rejects duplicate calls from the same caller ID within two seconds and automatically blocks Anonymous Callers.

Default Payout Settings

This section is where you configure how to track all the Payouts for calls sent to the Campaign. Campaigns have the ability to track payouts as a Fixed Amount or a Revshare Percentage. Campaign-level payout settings can be overridden per Publisher.

Publishers

Use this section to add Tracking Numbers and Number Pools to a campaign for you or a publisher.

Call Tracking Tags

Use the controls in this section to create a Call Tracking Tags for this Campaign. Installing Call Tracking Tags on landing pages tracks calls using Number Pools. Number Pools work by placing the Ringba JavaScript tag on your websites and landing pages to display unique phone numbers to every user and attributing detailed information about the source of the user.

Platform Integration

Add Facebook Call Only Ads or Google Ads integrations on your campaign to fire conversions back to these platforms.

Call Routing

The type of call routing configuration the campaign uses:

  • Standard Routing uses Targets and Groups to route calls based on Priority and Weight.
  • Predictive Routing automatically routes your calls to your best-performing buyer by calculating an estimated revenue per call for each buyer.
  • Call Flow Routing sends calls to a call flow that uses nodes and caller prompts to route calls.

URL Parameters

Use this section to define URL Parameters for this campaign. URL Parameters let you pass information directly into Ringba for reporting and integration with other platforms.

Tracking Pixels

Use this section to define Tracking Pixels for this Campaign. Tracking pixels let you pass information directly from Ringba to other software platforms.

Shareable Tags

Use the controls in this section to configure Shareable Tags for this Campaign. These controls enable sharing the Inbound Call ID and select tags to share with other Ringba accounts.

 

Create a Campaign

Use the following steps to create a Campaign:

  1. Click Campaigns from the left navigation panel to open the Campaigns list page. Click the Create Campaign button.
  2. Set up your Campaign Name and choose the Country where you would like to accept phone calls.
  3. Set up the General Settings for your campaign as desired.
  4. Set up the TCPA Shield settings if you want to use TCPA shield.
  5. Set up the Spam Filter settings.
  6. Complete the Default Payout Settings section. Click Add Campaign Payout Settings to show more fields to configure the payout settings.
  7. Add a Publisher in the Publishers section. Create or add a unique Tracking Number where you or your partners can send calls or use for advertising. To add a publisher, click the Add Publisher button. Then select the desired publisher and create a new number or add an existing one to the selected publisher.Note: If you want to create a new Publisher, go to the Publishers page and click the Add Publisher button. Once you have created the new publisher, its name appears in the dropdown menu in the Campaign page > Publisher section.
  8. Complete the Call Tracking Tags section. Click the Add Call Tracking Tag button to show the fields to configure a call tracking tag.
  9. Complete the Platform Integration section if you want to integrate this campaign with Facebook or Google Ads. Click the Add Integration button to show the fields to configure the integration.

  10. Add a Target in the Call Routing section. Forward your calls to buyers, call centers, or anywhere you'd like them to go. To add a target, search for the desired target and click the arrow icon under the Actions column to add it to the Routing Plan.

    Note: To create a new target, go to the Targets > Manage Targets page and click on the Create Target button. Once you have created the new target, its name appears under the Call Routing.

  11. Complete the URL Parameters section if you want to use URL parameters. Click the Add URL Parameter button to show the fields to configure the URL parameter.
  12. Complete the Tracking Pixels section as desired. Click the Add Pixel button to show the fields to configure the tracking pixel.
  13. Send a test call to your Tracking Number to see Ringba operating in real-time.

You are able to set up the Campaign details as desired. From here, you can install Call Tracking Tags, configure Payout Settings, manage your call routing and setup URL parameters and campaign pixels.

Campaign Management FAQ

Can Publishers see the Campaign Routing Plan?

No. The Routing Plan is hidden from the Publisher-view.

Can my publisher use a SIP endpoint for their Ringba DID?

If your publisher sends calls from a system that requires a SIP endpoint, they can use this pattern to access your number as a SIP endpoint:

<number>@qeCpRfegq5Kefhp.sip.telnyx.com

Replace <number> with your number, including the country code but no plus sign. For example, if your number is 1-555-111-2222, the SIP endpoint would be

15551112222@qeCpRfegq5Kefhp.sip.telnyx.com

Important: The SIP endpoint is case-sensitive, so you must maintain the capitalization in the pattern above.

What should I do if I need help with my Campaigns?

If you have any questions or need additional help, please reach out to our support team via chat or email at support@ringba.com.

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