Ringba applies a variety of tags to your call traffic as calls proceed through your campaigns. These tags come from sources like:
- SIP headers your publishers include on incoming calls
- Progress through calls flows, real-time bidding, revenue recovery, and other tools Ringba uses to manage your calls
- Annotations you add to calls after they are complete
You can use the values in these tags to configure reporting filters on the Reporting screen. Filtering your reporting this way helps you focus in on the causes of conversions and understand which segments of callers are the most profitable for your business.
You use filters to define the specific information you want to view. Ringba's state-of-the-art reporting system uses these filters to let you immediately drill down to the metrics and data that is most important to your business.
You can also use tags in tag routing filters.
This article covers contains the following sections:
SIP Headers as Tags
If your publishers send you call traffic over SIP, they can include call data in the SIP headers. Ringba automatically captures the SIP headers and attaches the data from them as tags on the call.
Adding an Annotation as a Tag
You can add annotations to your calls in the Call Details report. Use the following steps to add an annotation:
- Navigate to Reporting and configure the reporting panel to include the calls you want to annotate.
- Scroll down to the Call Details section of the Reporting screen.
- Select one or more calls you want to annotate.
- Click the Edit Calls drop-down at the top of the report and select Annotate from the menu that appears.
- Review the list of calls you selected and click Continue.
- Enter the annotation name and value (512 character limit) you want to add and click Annotate.
Ringba adds your annotation to the call as a tag.
Note: To protect data integrity, tags cannot be changed or deleted once you add them to a call. If you have added an incorrect tag to a call, you can add another tag with a naming convention to clarify that it is an updated value from the incorrect tag.
Filtering Reporting Based on Tags
The following steps cover filtering based on tags, but you can filter the Reporting screen in other ways as well. See the Reporting Filters for additional information.
If you click +Filter button to define a filter, you choose the value in the first field. The window that appears includes an option to navigate Tags tab to find what you want.
For example, the following list includes a few of the values you find when you navigate the Tags tab:
- Publisher > Publisher ID: Ringba publisher identification code.
- Call Info > Blocked Reason: The reason a call was blocked.
- Call Info > Error Message: Error message created by a call.
- Call Info > Recording URL: The URL of the call recording.
Note: You can only find values in Tags tabs if the data in your report contains at least one call with data in that field. For example, if you set your date range to data from Today, and none of Today's calls have a value in the Call Info>Recording URL field, then the Call Info>Recording URL field does not appear in the list.
Reporting Tag FAQ
Why can't I find the annotation I added to my call when I define my filter?
The time scope of the report may be the problem. The filter tool only shows tags that appear on calls within the time scope of the reports, so if no calls in the time scope have the tag, you will not see the annotation you created. Try expanding the time scope of the report on the Reporting Panel and then define your filter again.
What should I do if I need help with reporting tags?
If you have any questions or need additional help, please reach out to our support team via chat or email at support@ringba.com
.