Ringba automatically applies a variety of tags to your call traffic as calls proceed through your campaigns. You can use the values in these tags to configure reporting filters on the Reporting screen. Filtering your reporting this way helps you focus in on the causes of conversions and understand which segments of callers are the most profitable for your business.

You use filters to define the specific information you want to view. Ringba's state-of-the-art reporting system uses these filters to let you immediately drill-down to the metrics and data that is most important to your business.

You can also add custom annotations to your calls as tags in the Call Details section of the Reporting screen.

This article covers contains the following sections:

• Filtering Reporting Based on Tags
• Adding an Annotation as a Tag

Filtering Reporting Based on Tags

If you click +Filter button to define a filter, you choose the value in the first field. The window that appears includes an option to navigate Tags tab to find what you want. 

For example, the following list includes a few of the values you find when you navigate the Tags tab:

• Publisher > Publisher ID: Ringba publisher identification code.
• Call Info > Blocked Reason: The reason a call was blocked.
• Call Info > Error Message: Error message created by a call.
• Call Info > Recording URL: The URL of the call recording.

Note: You can only find values in Tags tabs if the data in your report contains at least one call with data in that field. For example, if you set your date range to data from Today, and none of Today's calls have a value in the Call Info>Recording URL field, then the Call Info>Recording URL field does not appear in the list.

Adding an Annotation as a Tag

You can add annotations to your calls in the Call Details Report. Use the following steps to add an annotation:

1. Navigate to Reporting and configure the reporting panel to include the calls you want to annotate.
2. Scroll down to the Call Details section of the Reporting screen.
3. Select one or more calls you want to annotate.
4. Click the Edit Calls drop-down at the top of the report and select Annotate from the menu that appears.
   
5. Review the list of calls you selected and click Continue.
6. Enter the name and value of the annotation  you want to add and click Annotate.

Ringba adds your annotation to the call as a tag.

Note: To protect data integrity, tags cannot be changed or deleted once you add them to a call. If you have added an incorrect tag to a call, you can add another tag with a naming convention to clarify that it is an updated value from the incorrect tag.