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Call Details Report Column Dictionary

Amanda Cross
Updated

The Call Details Report appears at the bottom of the Reporting screen. This table contains a row for each call.  You can click the Customize Columns button to choose which columns you want to see about each call. 

call_details_customize_columns.png

Tip: Make sure to click the button with the words Customize Columns. Clicking the down arrow next to the button opens a different list.

This article contains a list of the columns you can choose to include in your Call Details Report with a definition for each column. When you click the Customize Columns button, a list appears, organized into the following sections:

Popular

  • Campaign: The name of the campaign related to this call.
  • Publisher: The name of the publisher that generated this call.
  • Target: The name of the target that received this call, if applicable.
  • Target Number: The phone number or SIP of the target that received this call, if applicable.
  • Buyer: The buyer of this call, if applicable.
  • Target Group: The name of the group that contains the target that received the call, if the target is part of a group.
  • Campaign ID: The unique identifier of the campaign related to this call.
  • Publisher ID: The unique identifier of the publisher that generated this call.
  • Publisher Sub ID: The publisher's tracking sub ID.
  • Target ID: The unique identifier of the target that received this call, if applicable.
  • Target Sub ID: The target's tracking sub ID.
  • Buyer ID: The unique identifier of the buyer of this call, if applicable.
  • Buyer Sub ID: The buyer's tracking sub ID.
  • Target Group ID: The unique identifier of the group that contains the target that received the call, if the target is part of a group.

Call

  • Inbound Call ID: The unique identifier of this call. Note: Required for Ringba Support to investigate calls. 
  • Call Date: The date of the call in your local time zone. This column cannot be hidden.
  • Caller ID: The phone number the call came from. If the phone number appears in red, the call was blocked.
  • Dialed #: The phone number the caller dialed to connect this call. If you used real-time bidding to route the call, this column contains +dynamic. 
  • Number ID: Ringba's unique identifier for the phone number the caller dialed to connect the call.
  • Call Complete Timestamp: The date and time the call finished. This value appears in your time zone.
  • Call Connected Timestamp: The date and time the call connected. This value appears in your time zone.
  • Hangup: An icon that indicates whether the caller, the target, or the system disconnected the call. If the call did not connect, this column is empty.
  • Connected: Contains Yes if the call connected to a target successfully.
  • Incomplete: Contains Yes if the call ended before connecting to a target.
  • Has Recording: Contains Yes if the system captured a recording of the call.
  • Is Live: Indicates whether the call is currently ongoing.
  • Recording: Contains an icon you can click to play the recording of the call, if one exists.

Impression

  • Number Pool Used: Indicates whether the number the caller dialed came from a number pool.
  • Number Pool ID: The unique identifier of the number pool, if the number the caller dialed was part of a number pool.
  • Number Pool: The name of the number pool, if the number the caller dialed was part of a number pool.

Time

  • Time To Call: The amount of time for the caller to dial the number and connect to the campaign. A value appears in this column only if you are using real-time bidding (RTB) or a number pool for this call. Some examples include:
    • The time it took for a caller to dial a number that was issued by a number pool.
    • The time it took for the publisher to send the call to the winning bidder in RTB.
  • Duration: The total duration time of the call, starting when the call is generated and ending when the call is ended.
  • Connected Call Length: The amount of time the call was connected to the target. Note: Ringba considers the target’s IVR, hold music, or a queue time of scenario as a connection. (Ringba IVR occurs before the connection and is not included in this value.)
  • Time to Connect: The time it took Ringba to dial and connect to the target. Note: This value is the difference of the Duration minus the Connected Call Length.

Performance

  • No Payout Reason: The reason the call did not pay out, if applicable.
  • No Conversion Reason: The reason the call did not convert, if applicable.
  • Block Reason: The reason the call was blocked, if applicable. For example, Blocked By Account.
  • Incomplete Call Reason: The reason the call was incomplete. For example, User hung up unexpectedly. 
  • Offline Conversion Uploaded: Indicates whether the conversion was successfully uploaded to Google or Facebook. This column contains a value only if you use a Google Ads or Facebook Ads integration. This column:
      • Contains Yes if Ringba successfully uploaded call conversion information to Google or Facebook.
      • Contains No if Ringba attempted to upload the information but failed.
      • Is empty if you are not using Google Ads or Facebook Ads for this call.
    Note: A yes value in this field does not necessarily mean the uploaded conversion data matched with a record on Google. See the GoogldAds Successful Upload column later in this list.
  • Has Predictive Routing: Contains Yes if the call went through predictive routing.
  • GoogleAds Integration Type: Indicates whether a GoogleAds integration was used for this call.
  • GoogleAds Upload Error Code: The error GoogleAds returned. For example, CallNotFound.
  • GoogleAds Successful Upload: An indicator of whether the conversion was successfully matched with a record in GoogleAds. This column:
    • Contains Yes if Ringba successfully uploaded the call conversion and GoogleAds successfully matched it with a record.
    • Contains No if Ringba successfully uploaded the call conversion but GoogleAds could not match it with a record.
    • Is empty if Ringba did not attempt to upload the call conversion to GoogleAds.
  • Paid Out: Contains Yes if the call paid out.
  • Duplicate: Indicates whether any previous calls have come from the same caller ID as this call.
  • Previously Connected: Indicates whether any previous calls from the same caller ID as this call have successfully connected to a target.
  • Previously Connected Date: The date and time of a previous connection of this caller ID to a target, if a previous call has come from the same caller ID and connected. See the Previously Connected column to know whether a previous connection exists. If no previous call exists for this caller ID, this column contains the date of this call.
  • Previously Connected Target: The name of the target that a previous call from the same caller ID connected to.
  • Converted: Contains Yes if the call converted.
  • Blocked: Contains Yes if the call was blocked.
  • Approved Adjustment: Contains Yes if the buyer requested an adjustment and the admin approved it. Contains No if the buyer requested an adjustment and the admin denied it. If the buyer did not request an adjustment on this call, this field is empty. 
  • Revenue: The gross amount of money earned from calls generated. 
  • Profit Net Telco: The profit on this call after you subtract the Telco Cost.
  • Profit: The net amount of money earned from the call after expenses.
  • Payout: The amount of money to be paid to your publisher. This column contains a value if the call meets the campaign's payout criteria.
  • Voicemail: Contains Yes if the call flow has a Voicemail node. 
  • Total Cost: The total cost for this call.
  • Telco Cost: The cost charged by the telecommunications provider for this call.

Adjustment

  • Conversion Adjusted: Contains Yes if an admin manually changed whether the call converted. 
  • Conversion-Adjusted: Contains 1 if an admin manually changed whether the call converted.
  • Payout Adjusted: Contains Yes if the call had a payout or revenue amount and an admin changed it to a different amount. If an admin added a payout or revenue amount that was previously empty, this column does NOT contain Yes.
  • Has Annotations: Contains Yes if an admin added annotations to the call.
  • Rejected Adjustments: Indicates whether you rejected the Requested Adjustments. This column is the opposite of Approved Adjustments. 
  • Requested Adjustments: Contains 1 if the publisher requested an adjustment. Otherwise, this field contains no value. 
  • Approved Adjustments: Indicates whether you accepted the Requested Adjustments. This column is the opposite of Rejected Adjustments.

TCPA Shield

  • TCPA Shield Count: The number of TCPA Shield pings for this call.
  • TCPA Shield Blocked: Contains Yes if the TCPA Shield blocked the call.
  • TCPA Shield Cost: The total cost for all TCPA Shield pings for this call.

ICP

Custom Data Enrichment

  • Custom ICP Count: The number of custom Instant Caller Profile (ICP) pings for this call.
  • Custom ICP Appended Tags Count: The number of tags the custom ICP appended to this call.
  • Custom ICP Success: Contains Yes if the Custom ICP was successful in finding information and adding tags to this call.

IVR

  • IVR Depth: The number of IVR nodes the call went through. For example, if the call went through Router, Gather, Play, and Dial nodes, this value would be 4.

Revenue Recovery

  • Revenue Recovery Rerouted: Contains Yes for the originating call. This is the call the target hung up on and triggered the reroute for revenue recovery.
  • Incoming Revenue Recovery: Contains Yes for a call that results from a revenue recovery reroute. 
  • Rerouted Inbound Call ID: The inbound call ID after the call is rerouted.
  • Revenue Recovery Depth: The number of times the call was rerouted as a part of revenue recovery.

Transcription

  • Transcription Cost: The cost to transcribe the recording of this call.
  • Transcription Count: Contains 1 if the transcription exists. Otherwise, this column is empty.
  • Transcription Id: Uniquely identifies the transcript of the recording of this call.
  • Transcription: If a transcript exists, this column contains a button to view the transcript.
  • Pending Transcription: Contains Yes if the recording has been sent for transcription but has not yet been transcribed.

Ring Tree

  • Dynamic Duration: The required duration of the call for the buyer to consider the call converted.
  • Winning Bid Target Name: The name of the target that sent the winning bid. 
  • Winning Bid Target Id: Uniquely identifies the target that sent the winning bid.
  • Winning Bid: The value of the winning bid.
  • Winning Bid Min Revenue: The Minimum Revenue Amount for the ring tree target that sent the winning bid.
  • Winning Bid Dynamic Duration: The dynamic duration for the call. This value is relevant if the conversion for this call was based on call length.
  • Winning Bid Max Duration: The max duration of the call for the winning target.
  • Total Bid Amount: The total bid amount.
  • Ring Successes: The number of Ring Tree Success events. This number indicates the number of ring tree targets Ringba pinged, regardless of whether the target accepted the call.
  • Ring Failures: The number of times Ringba rang a Target for this call and it failed.

RTB

  • Bid: The value of the bid you sent to the publisher.
  • Winning Bid: Contains Yes if this is an real-time bidding (RTB) call. Contains No if this is not an RTB call. 
  • Winning Bid - Call Accepted: Contains Yes if the call was accepted.
  • Winning Bid - Call Rejected: Contains Yes if the call was rejected.

Ping Tree

  • Avg. Ring Tree Bid Amount: Contain the average for the bid amount of the connected ring tree. A ring tree can have many targets, and this is the average of the bids from all the targets for this call.

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