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Summary Report

Amanda Cross
Updated

The Summary report is the table in the middle of the Reporting screen. It groups and aggregates statistical information into easy-to-read totals and summary formatting. This report is useful for drilling deeper into the causes of conversions and which segments of callers are the most profitable for your business.

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By default, the Summary report is sorted by the number of incoming calls and to provide a general overview of relevant information pertaining to the calls in the report. It includes the most popular filters, and a drop down menu for selecting reporting tags.

On top of the table you see tabs that represent different groupings. The tab become highlighted with blue when you click it. The default tab is Campaign, but you can click any tab to view a different grouping.

Summary Report Columns

The first column in the Summary report indicates the tab you chose. The rest of the columns in the Summary report remain consistent regardless of which tab you choose.

All values in this report are limited by the timeframe you set in the Reporting Panel. The following columns appear on the Summary report:

  • Incoming: The total number of calls that entered the Ringba system that qualify for this group.
  • Live: The number of calls currently in progress in this group.
    Note: Reporting data is delayed by a few seconds. This number may not match the Live number in the header, which is a real-time count. 
  • Completed: The number of calls in this group that Ringba attempted (successfully or not) to connect to a target.
    Note: Reporting data is delayed by a few seconds. This number may not match the Completed number in the header, which is a real-time count. 
  • Ended: The number of calls that entered the Ringba system and concluded. Does not include live calls.
  • Connected: The number of calls in this group that successfully connected to a target.
  • Paid: The number of calls in this group that meet the campaign's configured payout requirements.
  • Converted: The number of calls in this group that met the campaign's conversion requirements.
  • No Connection: The number of calls in this group that did not connect to a target.
  • Duplicate: The number of calls in this group from a repeat caller ID.
  • Blocked: The number of calls in this group that entered Ringba but were blocked before routing. Calls can be blocked far various reasons, such as when they come from a number you blocked, if they violate your spam filter rules, or if they are to a campaign you paused.
  • IVR Hangup: The number of calls in this group during which the caller hung up during the IVR.
  • RPC: The average revenue amount for calls in this group.
  • Revenue: The total revenue amount for all calls in this group. Ringba updates this value after a call is complete.
  • Payout: The amount of money to be paid to your publisher for calls in this group that meet the campaign's payout criteria.
  • Profit: The net amount of money earned from calls in this group after expenses.
  • Margin: The percentage of money that is considered profit.
  • Conversion %: The percentage of calls in this group that resulted in a conversion.
  • TCL: Total call length for all calls in this group.
  • ACL: Average call length of the calls in this group.
  • Total Cost: Total cost for the calls in this group.

Grouping Options

The tabs on the Summary table summarize the data based on attribute values. When you choose a tab, the table pivots to include a separate row for each value in the attribute. The columns in each row summarize all the calls with the same attribute value.

For example, the campaign a call came in for is captured in the call's campaign attribute. If you had calls come in for three campaigns, A, B, and C, you would see three rows in the Campaigns tab. The columns in the A row would summarize all the calls from campaign A, while the columns in the B and C row would summarize all the calls from campaigns B and C, respectively. 

You can choose any of the following tabs to group your summary information:

  • Campaign: Groups call data by campaign
  • Publisher: Groups call data by publisher
  • Target: Groups call data by target
  • Buyer: Groups call data by buyer
  • Dialed #: Groups call data by inbound phone number
  • Number Pool: Groups call data by number pool
  • Date: Groups call data by date
  • Duplicate: Groups call data by whether the call is a duplicate call
  • Tag: Groups call data by the value of the reporting tag you choose

Reporting Tags let you group and sort by data you capture about the call. Drilling deeper into the causes of conversions and which segments of users are the most profitable for your business.

Note: If a reporting tag has one or more spaces as the value, orange dashes appear to differentiate the group from the -no value- group and to make the number of spaces visible to you. These dashes do not appear in the CSV export.

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Export a Summary Report

To export and download a copy of your Summary report, adjust your filters and click the Export CSV buttons in the upper right of the panel.

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