This article describes how numbers work with Ringba. It also contains a glossary of numbers terms and a section of frequently asked questions.

This article contains the following sections:

• Tracking Numbers
• Manage Numbers Screen
• Number Terms Glossary
• Number Management FAQ

Tracking Numbers

Tracking Numbers are phone numbers used to track information about a caller and route the call to a destination. When a potential customer sees the number and clicks to call, Ringba automatically records attribution data and forwards the call according to the routing plan.

Ringba provides on-demand toll free and local phone numbers all over the world. This allows you to track and monitor your call campaigns with real-time precision analytics and attribute traffic sources, keywords, and other data to your calls.

Static Number Tracking

Numbers can be displayed on any type of static advertisement, offline or online, are used to track a specific segment of callers. Having a unique phone number for every channel allows you to track the overall productivity of each call stream, giving you insight into what types of advertising are working and which aren’t.

Example: Basic Call Tracking

If your company has 3 billboards, a monthly mailer, an email newsletter, a Google listing, and a website, you would generate a unique phone number for each and place them appropriately.

Dynamic Number Tracking

Dynamic Number Tracking uses a JavaScript tag to dynamically insert tracking numbers and number pools for tracking detailed and granular information about your callers. Data gathered from dynamic number tracking can be used for calls to specific segments of users allowing you to optimize your call flow just like traditional click tracking.

Ringba also captures user agent and referring data for any Ringba JS tag so you can also use them to attribute calls to SEO, content promotion, and other types of organic or viral marketing campaigns.

Example: Google Ads

If you are buying clicks from Google Ads, you can pass Google’s keyword data to your page in a URL variable and instruct Ringba to track that keyword with the displayed phone number using a URL Parameter.

When the user calls, you now know which keyword generated the call and can fire a Tracking Pixel off to your click tracking platform or back to Google Ads with the keyword to close the loop.

Example: Facebook Ads

If you are buying clicks from Facebook you have access to a rich pool of demographic information to target by. When creating your ads, you can pass the configured demographics and identifiers for your ads back into Ringba to see how they perform.

If you are testing 5 advertisements with 5 images, you can tag each ad with a URL variable and have Ringba track it using a URL Parameter. This gives you specific insights into which ads are generating calls. You can also pass data like gender, age, and other demographic information back to Ringba for more details insights into your calls and what’s causing them to click-to-call.

Manage Numbers Screen

You can access your numbers from the Manage Numbers screen. To open this screen, click Numbers from the left navigation bar and then click Manage Numbers from the submenu that appears.

From this screen you can:

• Search for existing numbers using the search tools in the upper right corner.
• Export your numbers to a CSV file with the Export CSV button.
• Control which columns appear in the table using the gear icon.
• Click the Create Number button to create a new number.
• See a list of your recent number orders by clicking the Number Order button.

On the Manage Numbers screen you see a table with a row for each number in your account. The table includes the following columns:

• Number: The phone number in this row.
• Country: The country where this phone number exists.
• Name: The name you assigned to this number to make it easy to identify on reports
• Allocated: The date the number was allocated.
• Renews: The date the number is set to renew.
• Campaign: The Campaign the number is assigned to, if the number is linked to a campaign.
• Number pool: The Number Pool the number is assigned to if the number is assigned to a number pool. If the number is not assigned to a number pool or publisher, you can use the icon in this column to assign the number to an eligible pool.
• Publisher: The name of the Publisher the number is assigned to, if the number is assigned to a publisher. If the number is not assigned to a number pool or publisher, you can use the icon in this column to assign the number to an eligible publisher.
• Status: The status of the number.
• Actions: Actions you can perform on this number. You can use the tools in this column to edit the number, deallocate the number, pause the number, and show a list of recent actions related to this number.

You may see different columns in your table depending on your configuration. Click the gear icon to customize your screen.

Number Terms Glossary

This section defines common terms you encounter when talking about Numbers.

Toll-Free Numbers

Definition: Toll-free numbers are telephone numbers that callers can call can be called at no charge to the caller. Instead, the receiving party (typically a business) bears the cost of the call. These numbers are often used by businesses to encourage customers to call them for inquiries, support, or sales without worrying about incurring long-distance charges.

Characteristics: They start with specific three-digit codes such as 800, 888, 877, 866, 855, 844, or 833.

Local Numbers

Definition: Local numbers are telephone numbers assigned to a specific geographic area or city. Calls to these numbers are considered local and usually incur charges based on the local rate set by the caller's telephone service provider, unless the caller has a calling plan that includes free local calls.

Characteristics: The area code (the first three digits) of the number indicates the geographic region it is associated with. Charges for calling these numbers vary depending on the caller's location and phone service plan.

T800 Numbers

Definition: The term "T800 number" generally refers to toll-free numbers that specifically start with the 800 prefix. It's one of the original and most recognized toll-free number prefixes.

Characteristics: Like all toll-free numbers, calling a T800 number is free for the caller, and the cost of the call is borne by the party receiving the call. These numbers are highly sought after by businesses for their recognizability and ease of remembering.

Number Management FAQ

What countries can I obtain tracking numbers for?

We are proud to provide Ringba clients with instant access to tracking numbers in 60+ countries.

Do you have inventory for true "800" toll-free numbers?

Yes! National inventory is sold-out but we have a limited supply of true "800" toll-free numbers for running branded call campaigns.

What should I do if I need help with managing my tracking numbers and number pools?

If you have any questions or need additional help with your tracking numbers, please reach out to our support team via chat or email at support@ringba.com.