Congrats! Your Buyer is a Ringba client and wants to send you bids dynamically. This can be convenient and lucrative for both of you. Now you just have to set up a Ring Tree Target (RTT) using the Real-time Bidding (RTB) ID the Buyer sent you. The following steps will get you up and running quickly.
Prerequisites
Note: You must have Ring Trees enabled in your account to use the information in this article. Contact your Account Representative for more information about enabling Ring Trees.
In addition to the RTB ID, your Buyer must also provide you with the parameters they require. Here is an example of what you might receive from your Buyer:
ACA (EN)
HOO: 9am - 5pm EST (every day)
GEO: AZ, DE, GA
Bids: $30+, 95s
RTB ID: 5bc4420bc24b4ea59028-x9x9999xxx99
About the RTB ID
The RTB ID value is a long hexadecimal value containing both numbers and letters. It looks similar to this:
1c22a98c60a74cf38944c0cc77eb0t12
Your Buyer may provide it as part of a URL like this:
https://rtb.ringba.com/v1/production/ 1c22a98c60a74cf38944c0cc77eb0t12 .json?CID=14061571951&Tag1=TagValue1&Tag2=TagValue2
In this case, you should copy all numbers and letters, starting immediately after /production/ and ending right before .json
Note: By default, Ringba does not share the Caller ID with the Buyer until the bid is accepted. If you need to share the Caller ID, see How do I allow the RTB client to see the Caller ID? for specific instructions beyond the general steps below.
Creating the RTT
You need to create a Ring Tree Target to reflect this Buyer's information and receive bids on calls. You must use a Dynamic Number (DID) for this kind of RTT. If you do not use the dynamic number, the ring tree will revert back to a normal target, without RTB. We also recommend setting the Revenue Type to dynamic.
Use the following steps:
- Go to Ring Trees > Manage Ring Tree Targets.
- Click the Create Ring Tree Target button at the top of the page. The form to define your Ring Tree Target appears.
- Complete the fields in the first section.
- Toggle on the Dynamic Number switch.
- Toggle on the RTB Shareable Tags switch to simplify the configuration. Additional fields appear when you toggle on this switch.
- Complete the fields related to RTB Shareable Tags.
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Share Inbound Call ID switch: Toggle on to send the Call ID for each incoming call to the Buyer. The Call ID is a unique identifier for each call coming into your account. The Buyer sees the Call ID in a token called [tag:user:publisherInboundCallId].
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Expose Caller ID switch: Toggle on to expose the caller ID to the Buyer. The Buyer sees the Caller ID in multiple tags, including the inbound number, prefix, and suffix.
Note: If you need to share the Caller ID, see How do I allow the RTB client to see the Caller ID? -
RTB ID switch: Enter the RTB ID your Buyer provided to ping their campaign.
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Search for Tags / Search Selected Tags Columns: The two columns let you share other tags with the Buyer. The available tags appear in the column on the left. Once you select a tag, it appears in the column on the right. If you don't want to share any tags, the column on the right must be empty.
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(Optional) If desired, you can also configure Cap Settings, Concurrency Settings, Restrict Duplicate Calls Settings, or Predictive Routing Settings sections you see in the following graphic.
- You must complete the Revenue Settings section.
- For the Conversion Settings, select Override.
- For the Revenue Type, select Dynamic.
- Complete the rest of the fields appropriately. Make sure to confirm with your Buyer which option to choose in the Convert On drop-down.
- (Optional) If desired, you can add a Tag Routing Filter. For example, the following filter only forwards calls that comes from Alabama to the Ring Tree Target:
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Click the Create Ring Tree Target button.
Now that you have created the RTT, you are ready to add it to a Ring Tree.