Ringba's Insights panel gives you a complete overview of your performance metrics and call analytics data. Here, you can generate detailed reports and view call data broken down by campaign,  publisher, target, and many other dimensions.

Ringba aggregates as much data as possible about your call traffic to provide you with imperative optimization and attribution data. On the Insights panel, you can sort, filter, and report on the precise metrics you need to get an overview of to better inform your call flow optimization.

The Insights panel includes breakdown levels, a tool to segment your call data. Combining breakdown levels and filters in the Insights panel lets you assess the most important metrics to you and your business on a granular level.

Tip: For an easy overview of your call activity to targets, see the Target Dial Insights feature.

This article contains the following sections:

• Breakdown Levels
• Columns
• Filters
• Views
• Exporting Insights
• Saving Insights
• Special Note on Rate Limiting in Insights

Breakdown Levels

You use a feature called "breakdown levels" to segment your data based on a number of different parameters. For example, you can click the + LEVEL button and select Publisher to segment your data by campaign first and then by publisher within each campaign.

You can apply as many breakdown levels as you need to achieve any level of granularity that you may require.

Columns

Columns contain aggregated data grouped by the call data you selected in the breakdown levels. You can hide, add, sort, and move these columns to create highly readable reports with the precise metrics most critical to you and your business.

Look for the Columns picker on the right side of the screen when you are viewing the Insights panels in table mode. 

Filters

Use filters to further refine your Insights panel data, and to help you craft a report best-suited to your specific needs. Adjusting the date range lets you quickly scope your report to any time range, from hours to years.

Look for the blue +FILTER button near the top of the screen. Click the button to define your filter. To filter the data, you configure three pieces of information:

• The type of information you want to filter on. For example, you can choose to filter by Total Bid Amount or Revenue.
• The operator. Your choices are Contains, Does Not Contain, Beings With, Does Not Begin With, Greater Than, Less Than, Equals Single Value, Does Not Equal Single Value, Exists, and Does Not Exist.
• The value. For example, if you configure a filter with Total Bid Amount, Greater Than, and a value of 50, then the reporting includes only data for calls where the Total Bid Amount was greater than 50.

Note: If you choose Exists or Does Not Exist as the operator, you do not enter a value.

Views

You can view data on the Insights panel through three interactive visualizations: tables, bar charts, and pie charts. Quickly drill down into the Breakdown Levels in each view by clicking on the relevant row, column, or pie segment.

Exporting Insights

Exporting an Insights Report is as easy as clicking the button labeled Export CSV. The report includes the same columns you are showing on the screen. Ringba downloads the spreadsheet to your browser's downloads folder.

Saving Insights

Once you've configured your Insights panel in a way you like, you can save the configuration to return to later. Type a name in the field at the top of the screen and click the Save button. An Visibility option appears. If you choose Personal, only you can access saved report. Alternatively, if you select Shared, other users in your account can also access the configuration.

When you click Save, the name you entered appears in the left navigation under the Insights menu.

Special Note on Rate Limiting in Insights

Insights is subject to a rate limit of 5 calls/second or 80 calls/minute. This limit applies to all users in your account, across this screen and the related API calls. For example, you could have five admin users loading the Insights panel at the same time, but if an API request to retrieve insights information came in during the same second, it would fail.

If you exceed the rate limit, the system returns an error message similar to this:

The message (Your account has been rate limited at the '[time]' for the resource '[resource name]') specifies whether you exceeded the per-second or per-minute limit. It also includes the name of the resource you requested too many times.