Ringba's Insights allows you to have a complete overview of your performance metrics and call analytics data.
Using Insights, you are able to generate detailed reports and view call data broken down by: Campaign, Publisher, Target and many other dimensions. Combining Breakdown Levels and Filters in the Insights panel gives you the ability to assess the most important metrics to you and your business on a granular level.
Ringba aggregates as much data as possible about your call traffic in order to provide you with imperative optimization and attribution data. With Insights, you can sort, filter and report on the precise metrics you need an overview of to better inform your call flow optimization.
Note: Insights is subject to a rate limit of 5 calls/second or 80 calls/minute. This limit applies to all users in your account, across this screen and the related API calls. For example, you could have five admin users loading the Insights screen at the same time, but if an API request to retrieve Insights came in during the same second, it would fail.
If you exceed the rate limit, the system returns an error message similar to this:
The message (Your account has been rate limited at the '[time]' for the resource '[resource name]') specifies whether you exceeded the per-second or per-minute limit. It also includes the name of the resource you requested too many times.
Breakdown Levels
Breakdown Levels allows you to segment your data based on a number of different parameters. For example, clicking the button labeled + LEVEL and selecting Publisher will segment your data by Campaign and then by Publisher.
There are no restrictions on the amount of Breakdown Levels you can apply, allowing you to achieve any level of granularity that you may require.
Columns
Columns contain aggregated data grouped by the call data selected in the Breakdown Levels. It is possible to hide, add, sort and move these columns to create highly readable reports with the precise metrics most critical to you and your business.
Filters
Filters are used to further refine your Insights data, helping you craft a report best suited to your specific needs. Adjusting the date range allows you to quickly scope your report to any time range; from hours to years.
To filter the data, you configure three pieces of information:
- The type of information you want to filter on. For example, you can choose to filter by Total Bid Amount or Revenue.
- The operator. Your choices are Contains, Does Not Contain, Beings With, Does Not Begin With, Greater Than, Less Than, Equals Single Value, Does Not Equal Single Value, Exists, Does Not Exist.
- The value. For example, if you configure a filter with Total Bid Mount, Greater Than, and a value of 50, then the reporting includes only data for calls where the Total Bid Amount was greater than 50.
Note: If you choose Exists or Does Not Exist as the operator, you do not enter a value.
Views
You can view Insights data within three interactive visualizations: tables, bar charts and pie charts. Quickly drill down into the Breakdown Levels in each view by clicking on the relevant row, column, or pie segment.
Exporting Insights
Exporting an Insights Report is as easy as clicking the button labeled Export CSV. You can choose between exporting the Full Export with all data included, or only Selected Columns which will contain only the data which you have selected.
Saving Insights
When saving your Insights Report you are given the option to set its visibility to either Personal or Shared. By setting the visibility to Personal, only you will be able to view the saved report. Alternatively, selecting Shared will allow other account admins to view the saved report. After selecting the preferred visibility setting, your newly saved report will now be accessible from the Insights menu.
