The Real Time Bidding reporting tab provides a variety of data about your bid performance, including:
- a dashboard per publisher
- rejections at the account level
- a function to export reports
- the ability to search for a specific bid
This article explains each of the four sections in the Real Time Bidding Reporting Tab.
How to Access the Real Time Bidding Reporting Tab
To find the Real Time Bidding Report, expand the Reporting option on the left navigation bar. Click the Real Time Bidding option.
The Real Time Bidding reporting tab appears:
Report Sections
The Real Time Bidding Reporting tab contains four sections.
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Export Bids
This section lets you export bids. You chose the date of the bids you want to export. You can find more info about this section here: Exporting RTB Bids -
Search bid by ID
Use this section to search for an specific bid so you can check its accepted status, calculation, tags, eligible/ineligible targets, and more. You can find more info about this section here: Search Bids by ID -
RTB Breakdown by Publisher
With this dashboard, you can filter for Today, Yesterday, Last 7 days, and Last 30 days data. It breaks down the data per Publisher, giving the information about the following fields:- number of Bids
- number of Winning Bids (the ones that turned into a call)
- number of Rejected Bids
- number of Rate Limited bids
- Avg Bid amount
- Avg Winning Bid amount
- Win Rate percentage
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RTB Rejection Breakdown
With this dashboard, you can filter for Today, Yesterday, Last 7 days and Last 30 days data. It breaks down the bid rejections per error and per publisher. You can also download this report as a CSV.If you want to know more about what each error means, see this article: RTB error codes