Using the bulk RTB bid modifiers feature, you can upload a file that will add, subtract, override, or reject values based on a specific tag. It is possible to select different logic within the same file.
- Go to your campaign > RTB tab and scrolls down to the last section, Bid Modifiers.
- One of the values available to choose in the Logic field is Bulk. Click it and another field appears, asking for the file to upload.
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You can upload a .csv or .txt file with a list of bulk adjustments. Each line can have 1, 2, or 3 comma-separated values to represent the modifier value, the adjustment, and adjustment type respectively. For example if a line in the uploaded file says,
Insured,10,Add
The system interprets this to mean that if the received tag is "Insured" it will add 10 to the base bid value.Note: A list of ZIP codes is a very common use case. In order to change your bid per ZIP, you can upload a file that contains the ZIP value in the first column, the amount to override in the second column, and the word Override in the third column. This way, each ZIP value will have a different bid for the publisher.
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Since we will be using the file to see if the value and operation match, it doesn't matter what value you choose for the Operation or what value you add to the Value field. Therefore, you can just add any logic and amount for the Value field.
Note: The Bid Modifiers table can contain no more than 100 rows. If you use this procedure to create a bulk bid modifier, though, it takes up only one row. The bulk adjustment file is not limited by number of rows.