Ringba’s Splitter node is a powerful tool that will give you the ability to run split tests inside your call flows. The node is used to distribute the traffic, by defining the percentage of calls that will go to each destination. It allows you to perform A/B testing by routing a percentage of your calls to a different node or destination.

The Splitter Node

• Node Name: A label that will be populated on top of the node with the selected name. This information will be available in the call reporting.
• Split Test Tag Name: The call will be tagged with this value, it is used to control how subsequent nodes process the call. Select a value that will turn into a tag in your reporting so you can easily identify and use it for routing logic. This field is required.
• Respect duplicates: If enabled, the node will respect duplicate callers and always route them to the same result.

Changing Weights

You can select the weight that you want for each route and we will show you which percentage of calls will be distributed for each route. If you increase or decrease the weight for a certain route, it will automatically calculate which percentage of calls each route should recieve. When adjusting weights, you are able to see the percentage distribution in the node.

Running A/B Tests (Example)

This is an example of how to test a percentage of calls going directly to the final target and selecting a percentage of calls that will be going through a Gather node asking for the zip code prior to going to the final destination. You can analyze the end result of this test on your end using reporting and conversions.