Searching for a bid by ID lets you see details about the bid status, rejection, bid calculation, tags, eligible/ineligible targets, and more. You can find this feature by navigating to Reporting > Real Time Bidding. Use the fields under the Search Bids heading.
Enter a bid ID in the Enter Bid ID field and click the magnifying glass button to start the search. The result appears showing the bid trace, regardless of whether the bid was accepted or rejected.
The following columns appear in the search results:
- Bid Status: Indicates whether the bid was Accepted or Rejected
- Date/Time: The date and time the of the bid. The time appears in the time zone you selected in the field next to the search field.
- Winning Bid: Yes means that the bid turned into a call, while No means that the publisher did not send the call.
- Campaign: The name of the campaign associated with this call. Click the name to open the campaign.
- Publisher: The name of the publisher associated with this call.
- Bid: The value of the bid.
Click the arrow to the left of the Bid Status value to open more details about the bid. The following sections cover the tabs that appear.
Bid Details
The Bid Details tab shows the primary RTB information.
This tab contains the following fields:
- Bid ID: The bid ID. This value matches the ID you used to search for this record.
- Timestamp: The date and time the of the bid. The time appears in the time zone you selected in the field next to the search field.
- Campaign Name: The name of the campaign associated with this call.
- Publisher Name: The name of the publisher associated with this call.
- Campaign ID: The unique identifier of the campaign associated with this call.
- Publisher ID: The unique identifier of the publisher associated with this call.
- Publisher Sub ID: The Sub ID of the publisher associated with this call.
- Bid Amount: The value of the bid.
- Bid Expire In Seconds: The number of seconds before the bid expired.
- Bid Expire Dt: The date and time the bid expired. This value appears in the time zone you selected in the field next to the search field.
- Bid DID: The DID associated with the bid, if applicable.
- Bid Elapsed Ms: The number of milliseconds it took for the publisher to send the call after receiving the bid.
Bid Trace
The Bid Trace tab shows the bid calculation process. If the bid has Adjustments, you can expand it to show which bid modifiers matched.
If you override the RTB campaign settings per publisher, the information of which fields were overridden for that specific bid appear in the Bid Trace tab > Publisher Overrides.
Events
The Events tab show routing plan information, target eligibility, and criteria status. Jornaya, Trusted Form, and Custom Scoring API details appear here as well.
Tags
The Tags tab shows all tags for the bid. If a publisher does not disclose the caller ID, the caller ID and related tags do not appear.
Ring Tree Events
The Ring Tree Events tab appears only if pass through is enabled and ring tree targets are in the routing plan. On this tab, you can see the ping requests and responses.
Search Bids by ID FAQ
What does this RTB error code mean?
See a complete list of error codes and their meaning in this article: RTB error codes.
What is pass through?
RTB pass through is a powerful feature that lets you ping ring trees and static targets in your routing plan during the RTB ping to get information like target acceptance and revenue. You can learn more about enabling pass through in the RTB Pass Through article.