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Targets [Video]

Amanda Cross
Updated

Targets are the receiving party of any call routed through the Ringba platform.

A typical call flow starts with a call generated by you or a Publisher, and ends with a Target accepting and answering the call.

What is a Target

A Target is defined by an inbound phone number or SIP address. When you create a Target, you configure options that include:

  • Setting hours of operation and time zone
  • Enabling call recordings
  • Enabling Revenue Recovery
  • Setting volume and concurrency capping
  • Restricting duplicate calls
  • Configuring predictive routing
  • Defining shareable tags
  • Creating dynamic tag routing filters

Note: The value you set in the Connection Timeout field may be slightly exceeded if a connection attempt, later in the process, is started and has a longer effective timeout.

Once you have configured your Target, you add it to a Routing Plan. Ringba uses Priority and Weight settings to determine where a call should be sent.

Priority Among Target, Buyer, and Campaign

Some settings you configure when you create a Target look similar to settings you configure when you create a Campaign. For example, you can configure all of the following kinds of fields at both the Target and Campaign level:

  • Shareable tags
  • Restrict duplicate calls
  • Predictive routing
  • Revenue recovery

In all of these cases, you can choose to configure your Target to default to the settings on the Campaign. In some cases, you can also configure these settings on the Buyer, if the Target has an associated Buyer.

When all of these entities have settings configured, Ringba must choose which settings to honor. Ringba uses the following hierarchy to prioritize the settings:

  • Campaign settings are the least specific and therefore the default. Ringba follows the Campaign settings only if they are not overruled by settings on the Buyer or Target.
  • Buyer settings are more specific than Campaign settings. If they exist, Ringba uses these settings for all Targets and Ring Tree Targets associated with the Buyer.
  • Target settings are the most specific. Ringba always favors Target settings if they exist.

Creating a Target

Use the following steps to create a Target:

  1. Navigate to Targets > Manage Targets from the main menu and click Create Target.
  2. Configure all of your Target’s Settings, Capping Rules and Tag Routing Filters.
  3. Click Create Target to create and save your Target.

Once configured, the Target can be used in Routing Plans, added to Target Groups and assigned a Buyer.

Adding a Target to a Routing Plan

Use the following steps to add a Target to a Routing Plan:

  1. Navigate to Campaigns from the menu.
  2. Find the Campaign and click Edit under Actions.
  3. Scroll down to Call Routing, find the Target, and click the arrow button to add it to the Routing Plan.

From here, you can set your Campaign-level Target Settings including; Priority / Weight, and Conversion Settings.

Managing Targets

To update, configure and manage Targets, navigate to Manage Targets under Targets from the main menu. The following actions are available from this screen:

  • Edit Target
  • Pause / Enable Target
  • Duplicate Target
  • View Reports
  • Reset Caps
  • Delete Target
  • Show References
  • View Activity

Exporting a Spreadsheet of Targets

You can export a CSV file that contains all the Targets in your account. The CSV contains the same data you see on the Manage Targets screen.

To export a spreadsheet of Targets:

  1. Navigate to Targets > Manage Targets from the main menu.
  2. Click the Export CSV button in the upper right corner.

A CSV file is downloaded to your browser's downloads folder. The CSV contains a row for each Target. It contains the following columns:

  • Name: The Target name
  • Type: Indicates whether the target uses a number or a SIP
  • Destination: The number or SIP the target uses
  • Live: The number of calls connected to this Target at the moment you exported the report.
  • Hour: The number of calls that have connected to this target in the last hour, as of the time you exported this report
  • Month: The number of calls that have connected to this target in the current month
  • Total: The total number of calls that have ever connected to this target
  • Status: A value that indicates whether the Target is open, capped, or red-disabled
  • Buyer: The name of the buyer associated with this Target, if it exists
  • Enabled: A value that indicates if the Target has been disabled
  • Rate: Contains the per minute surcharge for the Target

Note: If a Target with a Status of red-disabled has FALSE in the Enabled field, it is disabled. If it has TRUE in the Enabled field, it is closed.

Targets FAQ

What should I do if I need help with configuring and using Targets?

If you have any questions or need additional help, please reach out to our support team via chat or email at support@ringba.com.

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