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Voluum Integration Using Inbound Data Enrichment

Amanda Cross
Updated

Voluum is an ad-tracking platform for performance marketers and media buyers running traffic that provides robust tools for managing affiliate partnerships. You can integrate Ringba and Voluum to push conversion data into Voluum.

This article offers an alternative to the standard Voluum integration. Make sure to review Voluum before proceeding with the procedure in this article. 

Advanced Method: Using Inbound Data Enrichment

If you use Facebook Ads, Google Ads, Outbrain, and Bing as Traffic Sources, and the additional page (wait page) is a no-go, you can use the Inbound Data Enrichment URL for tracking. The URL can be taken directly from the Publishers section in your Ringba campaign:

voluum_ide_1mtobej.png

The Inbound Data Enrichment URL will look like this:

https://display.ringba.com/enrich/2092323682876655181?callerid=<<E.164-CALLER-NUMBER>>&key1=value1&key2=value2
  • The <<E.164-CALLER-NUMBER>> must be replaced with the caller’s number.
  • key1=value1 can be replaced with the ClickID parameter and the ClickID value.
  • key2=value2 can be replaced with any other parameter and value.

In this scenario, data must be pinged to Ringba before the call happens. You can use a simple JavaScript function to fire the URL:

<script>
function pushTag() {
var VLM = dtpCallback.getClickID();
(window._rgba_tags = (window._rgba_tags || [])).push({type: "user", clickid: VLM});}
pushTag();
</script>

Note: You must develop a way to push the caller number and the ClickID value to the relevant parameters in the URL. For Direct campaigns in Voluum (required for Facebook, Google Ads, Outbrain and Bing) with Offer only, the ClickID will not be appended to the Offer URL - it will be present in vl-cid cookie or in response to the Voluum Offer tracking script.

Tip: Learn more about Inbound Data Enrichment with Ringba.

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